isabella baroni

Passionate about digital media, +20 years of experience in online communication with excellent organizational and management skills of multidisciplinary teams. Deep knowledge of digital world in order to activate participation, caring and engaging communities. Both analytical and creative skills to face the challenges of an ever-changing context.

Isabella Baroni works as digital coordinator for AISM (Italian Multiple Sclerosis Society), the national charity in Italy devoted to MS and others neurological diseases.

Isabella joined the Communications team of AISM in 2006. She is responsible for managing the corporate website and social media and she oversees the online communication staff and the online initiatives and projects.

She is passionate about understanding online social interaction and helping AISM create positive change through the power of digital media. Her interests include, among others, social networks as tools for users to support social causes and non-profit issues.

Isabella has a bachelor degree in Art History from the University "La Sapienza" in Rome, and she has worked in the Internet industry since 2000 providing a vast array of services for online initiatives.

Skills

Digital strategy, knowledge of digital touchpoints and emerging digital tools & platforms

Branded Content strategy (Cross-platform content, editorial planning, writing and content curation, SEO)

Web Analytics & social media insight

Public speaking, tutoring, digital literacy

Honors and Awards

Digital projects awarded with special mentionsby Confindustria (Premio Aretè per la comunicazione responsabile 2011), by International Journalism Festival (Primo Premio Comunicazione e informazione per la salute, Sezione Nuovi Media 2013), by FIASO, Federazione Italiana Aziende Sanitarie ed Ospedaliere (Marketing sociale e comunicazione per la salute2013).

Since 2019 to now, jury member of two digital health prizes (Digital Patients Health Awards, Aboutpharma digital Awards).