I serve as the Enterprise Data Strategy Director for AARP with a focus on using Big Data to drive business decisions. My 20 years of internet technology and digital marketing experience has given me the knowledge required to develop a fractional multi-channel attribution model that includes social media and content marketing.

I love the internet and I've dedicated my career to promoting the power of the web. I started in web design, developed ecommerce strategies, moved into search engine optimization services, social media marketing, and now my focus is big data analysis. In previous roles, I crafted digital marketing strategies for organizations like Navy Federal Credit Union, DuPont, American Cancer Society, and Rosetta Stone.