B.L. Ochman

I've been helping Fortune 500 companies integrate ROI-driven new media into their marketing strategy since 1996. I am president of whatsnextonline.com in New York City, former Managing Director of Emerging Media at WPP-owned Proof Integrated Communications, and currently Sr Creative Technologist for AFS Intercultural Programs, where I lead a team that is creating a global online and mobile community for this non-profit foreign exchange educational programs' past and present members.

One of the few people you'll ever meet who was actually born in Manhattan. A blogger of some repute at What's Next Blog, Pawfun & Ethics Crisis. I contribute to AdAge DigitalNext, Mashable, Social Media Today and others.

Insatiably curious, orchid grower, companion to BennyBix Ochman Labradoodle, and really pretty good swing dancer.