Bryan "BT" Tanner

Known to many as BT! Father of 3 / #Music Industry Exec! #49ers, #Lakers & #BaylorBears Fan4Life! #κAψ #CoffeLover

A passionate, high-energy sales and marketing expert with a consistent track record of above average performance in sales, territory management, and strategic account growth in the consumer marketplace. Throughout my professional sales and marketing career which spans over a decade, I have operated with diligence, focus, and a passionate determination to excel. I have built awareness and helped to boost the sales on many artists/titles for major labels including: Atlantic, Arista, Island/Def Jam, Universal, Motown, Mercury, DreamWorks, Warner, A&M, MCA, RCA, Jive, J Records, Interscope and Verity. The following characteristics contribute to my success over the years in sales, marketing, and management. I am:

Driven by performance based positions, with a documented track record of exceeding goals.

Dynamic leader with a motivational style that ensures that contagious success.

Confident with strong interpersonal skills. I am capable of creating and building positive and productive relationships.

Relevant, keeping current with emerging trends and innovations; analyze and employ new initiatives to elevate sales and market growth.

Bridges “the PHYGITAL world”, through many years of marketing in the entertainment industry as well as becoming, more aggressive in the realm of social media marketing of content through several platforms such as Facebook, Twitter, Pinterest, and many more.

I have mastered strong interpersonal abilities, intuitive communication and an effective consultative sales approach to achieve exceptional rather than expected results:

• Developed sales and marketing field strategies at the retail level that resulted in the gold (over 500,000) and platinum sales (over one million) of over 37 music artists. (WMG)
• Managed retail sales promotion/training marketing to over 400 National Accounts including; Barnes & Noble, Best Buy, Borders, K-Mart, Wal-Mart, and Target.

One of my greatest strengths is my ability to build strong relationships. I make it my intention to maintain the highest level of consumer satisfaction, resulting in referrals, long-term relationships, and favorable recognition in my field.

"Enthusiasm is one of the most powerful engines of success. When you do a thing, do it with all your might. Put your