I work at the intersection of strategy, marketing, sales, and complex technology—where markets are not followed, but shaped.

With nearly 20 years of experience in B2B and B2B2C strategy, I have helped energy, hi-tech, and innovation-driven organizations translate advanced technologies into commercially viable narratives, market adoption, and revenue growth. My background spans technical marketing, sales enablement, brand strategy, content architecture, and executive-level training, with a strong focus on international and multi-stakeholder environments.

I have supported commercial operations and sales teams directly, including experience with France Telecom / Orange Romania, giving me first-hand understanding of the buyer’s side of the business—how decisions are made, budgets are justified, and trust is earned. For almost a decade, I have also trained B2B clients (CEOs, sales leaders, and marketing teams) in strategic positioning, go-to-market execution, and value creation.

My work goes beyond campaigns. I develop concept marketing frameworks—strategic narratives capable of aligning technology, culture, geopolitics, and business. Recent initiatives explore energy efficiency in AI ecosystems (up to –40% conceptual savings) and have been positioned in collaboration contexts involving the United States Embassy and the Chinese Embassy, demonstrating the ability to operate at the edge of innovation, diplomacy, and commerce.

What defines my approach:

Strategic and creative leadership with a drive to push boundaries

Deep experience in energy, AI, and hi-tech B2B ecosystems

Strong alignment between marketing strategy and sales performance

Proven ability to turn complex ideas into market advantage

Comfort operating independently or as part of international teams

I believe marketing’s highest function is not promotion—but world-building: creating the conditions where innovation becomes inevitable → https://europegenesys.com/cultural-entanglement/