I was a scientist, who got into advertising as a copywriter and ended up a creative director. After 15 years in advertising I realised when marketers and their agencies work well together amazing things can happen. Unfortunately that is often not the way it pans out.

So in 2000 I established TrinityP3 as an independent marketing management consulting company. We help marketers and advertisers work out what agencies they need, then search and select the right agencies to meet those needs.

We help them better engage and align their agencies to their marketing objectives. And we assess and measure the performance of their agencies.

We have offices in Sydney, Melbourne, Hong Kong and Singapore so we can help our clients find the right agencies, negotiate the ideal contracts, benchmark the current costs or assess their current processes across Asia Pacific including China, SE Asia and Australia.