Eli Mirzoeff

East Continental Gems can trace its roots back four generations to Russia in the 1930s, where Eli Mirzoeff's grandfather began the family's tradition of excellence as sellers of gems and jewelry. His father continued that tradition in Italy, and eventually passed it on to his son when Eli Mirzoeff brought that passion to America and founded East Continental Gems in Manhattan, New York. He has since passed the tradition on to his own son Adam Mirzoeff, a certified Gemologist with a formal education from the Gemological Institute of America.

Eli Mirzoeff runs East Continental Gems, alongside his son, with a focus on family and service that has continued throughout the business' success. He personally oversees all areas of business and sells his wares to prestigious jewelers and stores, as well as individual clients, around the world, including in Asia, Europe, the Middle East, and on Madison Avenue in New York City. He maintains a solid reputation for reliability, sound business practices, honesty, and for acquiring and selling the most unique pieces and rare jewels, including rubies, sapphires, and emeralds. East Continental Gems also offers collectible items.

When not running his business, Eli Mirzoeff enjoys spending time with his family, and is the father of three children and currently has 14 grandchildren. His passion for fine jewelry and extends beyond his work as well, and he has a keen interest in all aspects of gems and jewelry making, which has ensured that Mr. Mirzoeff has remained an expert in his field throughout his career.