International 20+ years experienced marketer, steeped in digital lead roles as well as data & CRM.

Nowadays, member of Coca-Cola Western Europe marketing central team, leading creative & digital strategies to develop content, social media and digital innovative brand experiences across the portfolio of brands, transforming the use of digital technology to accelerate growth. Also worked digitising the path to purchase and supporting the business in e-commerce and data, working in agile projects of machine learning, AI & digital transformation.

Since June 1st 2020, also working part-time on a short term assignment (1 year) supporting the Global Marketing Team in Atlanta to develop and lead the digital strategy of COSTA Coffee for LatinAmerica.

Previously leading the data and precision marketing team for Coca-Cola Western Europe for 3 years, focused on the digital strategic development and management of Data & CRM across the whole Coca-Cola brand portfolio for 14 countries (GB, France, Germany, Spain, Portugal, Benelux, Nordics), including: CRM, data driven marketing, DMP, database management, data analytics and SEO.

2015-2016 Chairman of the Board from the Spanish chapter of the Mobile Marketing Association.

From 2013 to 2015, I was Consumer Digital Manager at Coca-Cola Iberia developing digital & mobile strategies and management of all digital capabilities for all The CocaCola Company portfolio (Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Burn, Powerade, Aquabona, Aquarious, Sprite, Nestea, MinuteMaid, etc..).

Before, Chief Marketing Officer at QDQ Media, spanish top company on digital local advertising, and the leader in digital presence & development for SMB. Previously Director of Relationship Marketing for Digital Development at Unidad Editorial, nº1 media company in Spain.

Experience managing & developing marketing strategies from agencies for international companies like TOYOTA, General Electric, BP, Nestle, DIAGEO and in the client side for SEUR (leading spanish express delivery company) as Relationship Mktg Manager.

Multi-discipline approach to providing strategic solutions for any sector. Experience in agency and client side marketing.

Proactive, passionate individual, with strong interpersonal, leadership, and management skills.

+10 years of teaching experience at the MBA level with published articles and speaker in marketing events.