Harry Webber

I am stuck on Band-Aid Brand. Because a mind is a terrible thing to waste. I love New York. And every time I go back I think, thanks, I needed that. I drink Diet Coke, just for the taste of it. And it's better than chow, chow, chow. I work on Madison Avenue and these are the phrases I have installed in billions of memories around the world over the past 40 years. Not millions...billions.

So I wrote a book. "Divide and Conquer: Target Your Customers Through Market Segmentation" (John Wiley & Sons, NY). It put the last nails in the coffin of the practice of Mass Marketing by becoming a best-seller in four languages.

I started by painting safety posters for the once mighty Pennsylvania Railroad, America's first billion dollar corporation. I was 16 years old. By the time I was 19 I had a job in Detroit creating the "look" of the Motown Sound.

After co-creating the longest running ad campaign of all time on Madison Avenue with Mike Becker and Barry Manilow for Band-Aid brand, I ran off to Hollywood to work for Michael Jackson and the producers of "The Matrix" and "Survivor." With their help I learned enough to produce "Crossfire," a stage play that helped to end the war between the Crips and the Bloods for 20 years. That put me on the front page of the Wall Street Journal and a special report on CNN.

Now Advertising Age and the New York Ad Club refer to me as a legend. I'm far better than that. The New York Times credits me with being a pioneer in establishing the trend of User-Generated Content in my "Cool American" campaign for Coca-Cola. The most famous campaign to never run. I do stuff that works. Year after year after year. There's not much more to say than that. Other than, I really love what I do. And there is so much more to be done, "To Reinvent Advertising". To learn more visit http://TheNextSmart.com/SecretsOfBrandingFinal002.pdf . Maybe, I can do something cool for you.