James Vincent is CEO of the TBWA/ Media Arts Lab (MAL), which is headquartered in Los Angeles, California. The company is part of the TBWA Worldwide network, which spans nearly 400 offices in 97 countries, and is ranked among the top 10 advertising firms worldwide. James Vincent has set up the company with core emphasis on Disruption®, which enables paradigm-changing ideas to come to the fore. The company spans eight global offices in locations from Tokyo to London, and solely guides Apple advertising campaigns.

Mr. Vincent operates the company with distinct creative ideas, media, and production-shop facets. Over the years, he has engineered successful advertising efforts that included the iPod Silhouette and Mac vs. PC campaigns. In recent years, he and his team had a vital role in creating a new product category with iPad advertising initiatives. He began his career in London with Saatchi & Saatchi Advertising and gained experience with JWT/New York managing the Kodak global account.