Joy Abdullah

Profits originate from experiences an organization provides to people-

This is ‘Brand Experience’.

This experience is created, delivered and perceived by PEOPLE that make up a brand's universe.

This experience is the competitive advantage that leads to growth & profit an organisation earns.

I bring strong business acumen in strategy and brand marketing, developed through substantial cross-industry experience in leading, designing and implementing business and corporate growth efforts.

Here's what they say:

• “Joy is atrue gentleman, who’s left his footprints in the East and West. He works flatout to champion people, fire fight, problem solve and deliver measurablecommercial results. He’s the glue that every organisation needs- working wellas a wise pair of eyes and hands assisting and getting the best out of juniormanagers and senior executives”. Programme Director—Postgraduate MarketingSuite- University of Greenwich
• “Joy brings insights, pragmatism and energy to his projectsand executes on them with skill and professionalism”. Managing Director--FajrCapital

“The ability to move up and down the value and servicechain of an organisation irrespective of where you may be pegged in yourposition reflects much wisdom and humility in a person. It reflects deep senseof ethics and understanding of humanity. Joy possesses these characteristics.” Consultant Advisor-- LKY School of Public Policy (NUS)