To the Center for Leadership Education I brought 17 years of marketing and advertising experience as an associate creative director and copywriter on integrated marketing campaigns for Fortune 500s to startups.
At Johns Hopkins I teach and develop marketing, digital marketing, social media, IMC and advertising courses. I pull from my professional experience, the latest theory and research and use interactive methods to inspire and help prepare future leaders in today's fast paced innovation driven business environment.
I am also active in academic research with published journal articles and presentations at academic conferences including AAA and AEJMC. I have also presented at national professional conferences including PRSSA and IMC INTEGRATE. Recently I published an Advertising Age research report "How To Integrate Social Media Into Your Marketing Strategy: Best Practices for Social Media Management," "IMC In The Effies: Use of Integrated Marketing Communications Touchpoints Among Effie Award Winners” in the International Journal of Integrated Marketing Communication, and "What Makes A Super Bowl Ad Super for Word-of-Mouth Buzz?: Five-Act Dramatic Form Impacts Super Bowl Ad Ratings" in the Journal of Marketing Theory and Practice.
Read the recent Harvard Business Review article featuring my Story research on Super Bowl commercials ... http://bit.ly/1ngdKVm
I am also a contributing author to Social Media Examiner.
To download my CV please visit:
Of course there is more to life than this - John 8:32. I also am a proud husband and father and crazy enough to love running marathons.
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