Kevin Masi

Kevin Masi is a co-founder and strategist at Torque, a branding and digital marketing firm.

Since 1992, Torque has provided brand activation campaigns in healthcare, consumer products and business services sectors. Clients include midmarket and Fortune 500 companies.

Lifetime milestone brand campaigns:

• Launch Goose Island Beer's 312 Urban Wheat Ale to become the company's best seller.

• Launch Wilson Jack Golf, to become the company's biggest selling golf ball.

• Revitalization of Jarden Group's Pine Mountain Firelog product, to become the market leader.

Kevin also writes and speaks about agile marketing for organizations that must respond decisively to a changing marketplace.

Torque's process for developing audience insights and marketing segmentation is Tribal Intelligence®, which is central to the firm's brand activation, digital and social media marketing programs.