I am an effective multi-channel direct marketing and technology solutions provider with a demonstrated ability to solve strategic business issues leveraging marketing analytics, managing cross-functional relationships, and optimizing user experiences.

For example, I doubled an organization's CRM database from 14K consumers to 28K customers within three months by developing and executing a targeted consumer growth and retention strategy via traditional and digital direct response efforts, including E-mail Marketing, Online and Traditional Coupons and Direct Mail.

Additionally, I led and contributed to key user experience enhancements including increasing gift card revenue conversion nearly 400% for a national restaurant chain by partnering with them on landing page optimization strategies. Additionally, I led and managed the optimization of an improved customer service tool, which resulted in nearly 100% client satisfaction and retention.

I believe catching your prospect, qualified lead, or customer, via the ideal channel at the right time, and with the most relevant and engaging message, builds better relationships, and results in an increased return on your investment.

Further, I have learned providing your customer with an ideal user experience is key in retaining and growing customer loyalty and conversion.

Technology Proficiencies:

IBM Coremetrics, Adobe Omniture, Magento, Commission Junction, Lyris, Microsoft Dynamics, Salesforce.com, Netsuite, Nielsen and Symphony IRI syndicated data, Nielsen Prizm Segmentation, TNT Research International Surveys, Adobe Photoshop, Microsoft Excel, Microsoft Word, Microsoft Powerpoint, and Google Analytics.

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