Lisa McKenzie is the founder of Your Brand Made Social and a strong believer that relationships and trust come first, always. She has built her entire career on building these profitable relationships for both her clients and her own projects. She is a co-founder and social media strategist at Red Carpet Strategies where she designs customized cross platform integrated communications and marketing strategies for companies who market to women. She is also co-founder at Social Media Academy for Women where she shares her expertise in creating brand visibility, building communities of fans and evangelists, connecting with key influencers and creating profitable joint ventures. Lisa is a vibrant sought after keynote speaker and workshop facilitator on topics such as Harnessing the Power of Social Media for Visibility, Credibility and Marketability, Building your Digital Brand, Social Influence-the New Clout and Marketing with Women. She delivers the goods with the perfect mix of vision, clarity and a passion for demystifying and guiding Fortune 500′s to entrepreneurs through the intricacies of social media to leverage this new world of marketing. Her clients and colleagues describe her as a brilliant connector, on-fire, engaging, inspiring with an effervescence that is contagious.