Mark Cameron is CEO of Working Three, a strategic social media agency that specialises in converting social media activity into revenue streams. Mark keeps the company focused on emerging technologies and industry trends. His regular blogging has seen him rise to becoming the social media strategy columnist for BRW in addition to writing for CEO online, Marketing Magazine and Anthill Online. As a regular speaker on social media and digital strategy, Mark stays focused on customers and outcomes, not the technology. He carefully guides his audience through the maze of online connectivity, leading to simple strategic conclusions.