Mike Ellsworth

I'm an enterprise social media strategy consultant, author, and program manager. A co-founder and principal of Social Media Performance Group, I am principal author of the group's book The Infinite Pipeline: How to Master Social Media for B2B Sales Success - Sales Person Edition (http://bit.ly/InfPipe) and the Be a Person book series (http://bit.ly/OrderBeAPerson) on effective use of social media by enterprises, small and medium businesses, and non-profits.

My background includes experience as an IT Program Manager, Chief Technology Officer for a startup, Vice President of Strategic Planning for an Internet incubator, Senior Project Manager at the Nielsen Company, and as an independent Emerging Technology Strategy Consultant.

During my 15-year career at the Nielsen Company in the marketing research business, I helped set Dun & Bradstreet's Internet strategy and developed the vision that resulted in the consumer packaged goods industry's first Web application in early 1995.

With my own company, StratVantage Consulting, I helped Sterling Commerce create their eCommerce strategy and helped senior leaders understand and connect rapidly changing new technologies with the organization’s existing strategy. In addition to starting StratVantage, I founded CTOMentor, a subscription-based emerging technology advisory service, and The WiMAX Guys, a wireless networking company.