I didn't study marketing in a fancy school. I learned it the hard way — one failed campaign, one unexpected result, and one honest conversation with a client at a time.

What I couldn't learn from campaigns, I went and studied. I put in the hours through self-directed learning, and I'm currently completing an Executive MBA — because I believe the best practitioners never stop growing.

I've been building and running performance marketing campaigns since 2013, across Egypt and the UAE — for brands including HP, Thrifty Car Rental, and Autostrad Rent A Car. Along the way, I've helped reduce cost per lead by 45%, achieved a 950% ROAS, grown a YouTube channel to over 800,000 subscribers, and contributed to more than $ 7 million in client revenue.

Today, I work as a Senior Digital Marketing Executive in Dubai. Everything I learn on the job, I turn into practical knowledge for people who want real results — not textbook theory.

I work with two kinds of people.

Business owners who are tired of being misled by agencies and want to understand their own marketing well enough to make better decisions, ask sharper questions, and stop wasting budget.

And marketing professionals who are stuck — running campaigns but not growing, executing but not strategising, working hard but not seeing the results their effort deserves.

My approach is simple: I only teach what I have personally done, in real markets, with real budgets, in the Arab world.

Arabic is my first language. The UAE is my market. And everything I share comes from campaigns that are still running today.

🌐 mahmoudmizar.com