Philip Ryan Johnson specializes in digital/social research and strategic planning. Professionally, he has over nine years experience working as a consultant to small businesses in the Central New York area. Academically, he has over three years university teaching experience in the field of public relations at both the undergraduate and graduate level, having taught courses in digital and social media, public relations, strategic communication planning, and research methods. His PR Johnson consulting practice teams up with small and medium-sized businesses seeking to establish and manage an online communication strategy—most often starting from nothing. His work with clients has encompassed a diversified mix of projects and capabilities, such as web site design and redesign, content marketing strategy and management, search engine optimization (SEO), e-commerce, integrative web and point-of-sale (POS) systems design, marketing research, metrics tracking and measurement, analytics and reporting, software and systems recommendations, strategic planning and project management, design services, online reputation and brand management, systems design, IT support, and on-site training and workshops. He often guest lectures and has given several workshops in the community on a variety of topics related to social/digital strategic communication. Currently, Philip is an Adjunct Professor of Strategic Communication at Ithaca College and a Ph.D. Candidate in Mass Communication at Syracuse University. He is also a former Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications, Syracuse University. His academic research has pursued a variety of scholarly topics, including projects investigating the public relations impact of social media for businesses, online news and journalism, blogs, political campaigning, gatekeeping theory, mass media content, and media sociology. In 2010, he was invited to propose, design, and teach the first social media course available to students at the S.I. Newhouse School. He has since taught his social media course on two more occasions at the graduate level, first for the distance-learning Newhouse Executive Education ISDP Master’s Program in Communication Management, and then for the Newhouse Public Relations Master’s program.