I'm not famous enough to have the about section written by somebody else in the third person. And I wouldn't want to write it in the third person myself, because... Well, we are all sick of the bullshit, right? So here goes. Who I am in first person and 2600 characters or less.

"I live at the crossroads of logic & psychology, and use data to understand customer behavior and drive #growth."

That's not marketing slang, it's what I do. I like logic. Numbers make sense.
I also like psychology. People and user behavior don't make sense. Our behavior is driven by emotions, where it really should be driven by logic.

But connect people's behavior to numbers and you get a story. A beautiful story that helps you understand why your marketing is failing and why your sales numbers are shit.

My background is in Growth Marketing & Analytics. In reality, marketing was a mystery to me, until I started learning about the subtle things that make all the difference in the world. Stuff like presenting your product as a lollipop instead of a cake on a stick.

Because one small word changes client perspective and how they understand your product. One small word can mean the difference between making in it or your product being a flop. It's so simple, yet so difficult to attain.

And difficult excites me. So I began learning. How to analyze the numbers, understand your client behavior, and position your product properly - to make your client understand what it does, what problem it solves, and why they should care.

It's a beautiful puzzle that can be irritating, but also magnificent when it comes together and results start coming in.

That's the people part of me. Here are some facts & numbers:

Currently, I am working as a Growth Marketer on project Kobi, helping 10000+ dyslexic children learn to read. The number might not yet be in the millions, but enough to know I made a difference in people's lives.

Additionally, I am an accredited mentor who helped 20+ early-stage startups gain initial traction and initialize growth.

In the past, I worked with companies, such as Verizon, Specular Theory, Hilba, and others you probably wouldn't recognize.

I can help you:
➡️ Understand why your marketing isn't working and sales aren't happening.
➡️ Set up systems that will gather user data and tell you where to improve.
➡️ Optimize user Acquisition, Activation & Retention channels
➡️ Set up marketing strategies that drive growth

#positioning #growth #growthmarketing #digitalmarketing