Sarah DiCicco
Social Media Manager, Project Manager, and Writer in Los Angeles, California
Sarah DiCicco is the Digital Content Manager at Nestle USA (NUSA). Across the NUSA portfolio, she ensures a dynamic vision for brands across the dynamic media landscape. This includes campaign, evergreen, paid media and media partnerships.
Her commitment is to inspire the consumer to love the product and brand through brilliant content and consumer engagement.
Throughout her tenured experience as a Social Media professional, Sarah translates the story of your brand in real-time to audiences who adapt to the culture of consuming and interacting with your brand's messaging across various platforms. Her priority is to Define a compelling end to end consumer journey. Constantly refine it to keep it relevant to serve and reward the target consumer.
Previously, DiCicco assisted as a social media adviser and project assistant at The Norman Lear Center. She worked directly with the Lear Center research director, Johanna Blakley. Alongside Blakley she helped conceptualize the transmedia project, "Media In Our Image" published in the Spring/Summer 2012 "Viral" edition of Women's Studies Quarterly (WSQ). The social media campaign, Media in Our Image, explores how we portray ourselves in social networks, which women dominate all around the world.
She holds an MCM in Communication Management from the University of Southern California’s Annenberg School for Communication and Journalism, and completed her undergraduate work at the University of San Francisco earning a BA in Media Studies with a minor in Ethnic Studies.
Throughout her graduate professional career at USC Annenberg, DiCicco also contributed regularly as a staff reporter to USC Annenberg's number one online digital news source, Neon Tommy.
Specialties: Digital Marketing, Communication, Social Media, CMS, SEO, Programmatic, Twitter, Pinterest, Drupal, WordPress, Facebook, Event Planning, Public Relations