Tobias Mauel

Innovation defines the way we communicate and connect with one another in this digital age. I am fascinated by this trend. I am constantly on the lookout for new and innovative ways to connect consumers with a brand and get them engaged.

Innovation also means movement: the job can change rapidly and adjustment is necessary. I love change and enjoy adapting to the latest changes. I object to the notion that because you have done something in a certain way for years, you should continue doing it like this. I also tread beyond the lines defined by the status quo and want to create waves in this ocean of endless possibilities provided in this digital age.

I advise on and contribute to strategies and processes, enabling innovation and digitalization. When it is time to execute these strategies, I roll up my sleeves and try to make it as succesful as possible.

The times they are a-changin’, and I am part of this change in technology, creativity, and connectivity.