I help to create and develop brands. My work includes strategies and content – digital and analogue – supported by incisive research. I try to understand and empathise with the people whom brands touch.
I am particularly interested in opinionated, confident brands who rise above the mêlée of the commoditised mass market: who play with the potent feelings of power and lust and status.
My skills include: strategic planning; copywriting and editing; facilitation, group moderation and interviewing. Brands I have worked with include American Express, HM Government, Samsung, Expedia and What Car? magazine