Online Marketing for a Decade and a half in France and surrounding Europe. I set up my first Internet Consultancy in 1997, was an SEO pioneer and later a Paid Search pioneer as the first GAP (Google Advertising Professional) in France in 2004. I was one of the founding partners of Relevant Traffic 2004), then the EMEA CEO for Outrider and the European COO for Search Marketing in GroupM (WPP). In 2011 I launched BDBL MEDIA (feel free to pronounce 'biddable media'), a Paris-based Digital Marketing Agency with a vision.