Ann Chen is director of social media engagement for the Independent Community Bankers of America® (ICBA), the nation’s voice for more than 6,500 community banks.
Chen joined ICBA in 2009 as communications coordinator where she assisted in handling media relations. She played an integral role in starting up ICBA's social media presence, which began around the same time. In her current role as director, she is responsible for ICBA’s social media efforts and strategic messaging on various channels including Facebook, Twitter, LinkedIn, YouTube and Google+. Since the inception of establishing a social media presence, ICBA has proven to be a leader in the financial services association sector. Her passions include advocating and educating community bank members and association staff on the benefits of social media, elevating ICBA as a social influencer in the financial services space and creating social media campaigns to further the community banking message.
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