About Me

I am a customer experience and omnichannel executive who helps healthcare organizations move with clarity, purpose, and intention. My work centers on transforming complex, fragmented engagement into connected, insight driven ecosystems that truly serve HCPs, patients, caregivers, and the teams who support them.

My superpower is turning ambiguity into structure. Whether I am solving a CX challenge, designing a cross portfolio journey framework, or shaping CRM and content ecosystems, I excel at finding the signal in the noise, synthesizing insights, and building systems that help teams think better and work smarter. I am energized by the intersection of design, data, technology, and AI, and by the opportunity to reinvent how experience strategy is delivered.

Over my career, I have led CX, omnichannel, and digital transformation programs across oncology, GI, ophthalmology, neurology, immunology, rare disease, cardiometabolic conditions, behavioral health, and genomic testing. My background blends CX strategy, omnichannel planning, UX and product leadership, creative direction, and behavior-driven design with a deep curiosity for AI innovation. I experiment with intelligent agents, prompt design, and automated workflows as tools to enhance human creativity, operational consistency, and strategic rigor.

I have helped mature Centers of Excellence, shape operating models, and build scalable playbooks that support personalization, CRM optimization, and measurement across brands and portfolios. I contributed to the CXPA Book of Knowledge, served as a CXPA Awards Judge, and mentored rising strategists because I believe in shared growth, high standards, and the responsible use of emerging technology.

At the core, I care about impact, clarity, and human connection. I am grounded, forward-thinking, and motivated by solving problems that matter, especially when it helps people feel supported and understood in moments that shape their health and lives.

My Qualifications

CX and Omnichannel Leadership: Led enterprise experience strategy across major pharma and biotech brands, guiding transformation, journey design, content frameworks, and personalized engagement programs for HCP and patient audiences.

CRM and Content Ecosystems
Shaped CRM, website, and content platform strategy across Salesforce, Veeva, and connected digital ecosystems, aligning workflows, segmentation, and decisioning logic to brand and portfolio goals.

AI-Enabled Strategy and Workflows
Integrated generative AI, intelligent agents, and AI-assisted research and planning into strategy and operations to improve speed, insight quality, and consistency across teams.

Digital Experience and UX Foundations
Built and led UX and product teams, modernized digital platforms, and integrated behavior-driven design into patient and HCP support ecosystems across web, mobile, and omnichannel programs.

Strategic Problem Solving and Commercial Enablement
Known for synthesizing complexity into clear frameworks, aligning cross-functional teams, and designing experiences rooted in insight, measurement, and real commercial outcomes.

Innovation and Transformation
Advanced CX and omnichannel capabilities, governance, and operating models, including COE maturation, omnichannel playbooks, and test and learn structures that scale across indications and markets.

Leadership, Coaching, and Collaboration
Experienced coach of VPs, strategists, and multidisciplinary teams. Partnered closely with marketing, sales, medical, legal, regulatory, analytics, and technology groups to deliver integrated solutions.

Awards and Industry Recognition
Recognized with W3, Davey, and Ava Digital Awards. Selected as a CXPA Awards Judge and contributor to the CXPA Book of Knowledge. Invited to lead and shape experience practice across networks.

From Startup to Scale
Played a pivotal role in developing VEVO’s brand identity during its rise from startup to billion-dollar platform, bringing brand, digital, and experience strategy together in one ecosystem.