Alex is an entrepreneur that has taken her core beliefs of sustainability and conscious living and created growing businesses for herself and others. One can easily be inspired by her sense of calm & creativity. Her visionary approaches illustrate how it is possible to find balance in your own life; live your dream and be true to your hearts calling.
Alex launched her career as an Eco- Interior Designer and was invited to develop and teach the first curriculum on sustainable design for the fourth year Design program at Ryerson University. As her career progressed, her avant-garde “green” designs were featured regularly in the press, 10 years before “going green” became mainstream. As a successful entrepreneur, she encountered severe health challenges & chronic fatigue followed by a car accident. In order to manage her severe back pain & chronic fatigue she propelled herself further into alternative lifestlyes which first included meditation, raw food, visualization then freeform movement, yoga & hula hooping...
In 2000 she retrained as a yoga instructor to commit more deeply to her personal health. It was clear to Alex Health was the #1 priority & secret to balanced living. Going under the moniker 'Yogagurl', an organically grown multifaceted company was born whose vision was to impart balance & play through it's unique product line of message based modular clothing launched in 2002, noted as one of Canada's top 4 yogawear designers. Soon followed by themed chocolate & ukulele yoga classes & leading edge wellness tools such as her 'Breathing 101' CD.
2010 she founded WISE, an online directory & guidebook whose vision is to tell stories of local founders and educate while successfully connecting the consumer to local sustainable businesses.
2010-2014 she was invited to create a stand alone movement studio "by yogagurl" and wellness concept at the spa at The Ritz-Carlton Hotel, Toronto.
Today in 2014, Alex is celebrating the 10 year anniversary of yogagurl the brand & logo stands strong in its ability to take a 2000 yr old practice & make it appealing to the busy modern world. What's next? Parternships, public speaking, leading retreat days and consulting CEO's and companies at the top of their field whose desire is to make wellness and sustainabilty a priority while recognizing the need to have fun!!
Known for her mantras: "Whine less. Breathe
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