Alex is an entrepreneur that has taken her core beliefs of sustainability and conscious living and created authentic businesses for herself and others. One can easily be inspired by her sense of calm & unique creative expression. Her visionary approaches illustrate how it is possible to find balance in your own life; live your dream & stay true to your hearts calling.
Alex launched her career as an Eco- Interior Designer and was invited to develop and teach the first curriculum on sustainable design for the fourth year Design program at Ryerson University. As her career progressed, her avant-garde “green” Interiors & furniture designs were featured regularly in the press, 10 years before “going green” became mainstream. As a successful entrepreneur, she encountered severe health challenges & chronic fatigue followed by a car accident. In order to manage her severe back pain & chronic fatigue she propelled herself further into alternative lifestlyes which first included natuopathy & chiropractic sessions. Then she studied meditation, raw food, guided visualization, freeform movement & dance, yoga & hula hooping...
In 2000 she retrained as a yoga instructor to commit more deeply to her personal health. It was clear to Alex Health was the #1 priority & key to balanced living. Going under the moniker 'Yogagurl', an organically grown multifaceted company was born whose vision was to impart balance & play through it's unique product line of message based modular clothing launched in 2002, noted as one of Canada's top 4 yogawear designers. Soon followed by themed chocolate & ukulele yoga classes & leading edge wellness tools such as her 'Breathing CD".
2010 she founded WISE, an online directory & guidebook. The vision was to tell stories of local small business founders & to educate & connect the consumer to local sustainable businesses.
In 2010 she was invited to create a stand alone movement studio "by yogagurl" & wellness concept at the spa at The Ritz-Carlton Hotel, Toronto. Completeting her contract there in 2014.
Today in 2014, Alex is celebrating the 10 year anniversary of yogagurl. The brand & logo stands strong in its ability to take a 2000 yr old practice & make it inspirational to people in a busy modern world. What's next? Parternships, speaking, leading retreats and consulting CEO's and companies at the top of their field whose de
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