Driven to help brands meet their marketing objectives, Ali specializes in producing data-driven & insight-based communication strategies, as well as conceptualization of creative assets - with complete digital integration. His abilities to weave strategic solutions into all his creatives, and tell compelling brand stories are what set him apart.

In September 2018, Ali had represented Pakistan’s advertising industry in the Young Spikes Integrated Competition at the Spikes Asia Festival of Creativity in Singapore. He has also won multiple Dawn Herald Ad of the Month awards, and an ADA Award for his agency.

As an important business development resource in his agency, Ali has contributed greatly to winning a number of important accounts for his company, including Yamaha Motor Pakistan, UNICEF, WaterAid, SkyElectric, UNDP and more.

Ali started his advertising career with Spectrum VMLY&R, and has led the strategic communications of a host of local, national and global brands – including multiple Fortune 500 companies. He is currently Lecturer at SZABIST University in Karachi, where he teaches in the specialized Masters of Advertising programme. Prior to his advertising career, he briefly served on the digital news department of the Dawn Media Group – Dawn.com.

His passion for brand development and flair for creativity make him perfect for the industry, where he continues to grow.