Amy Houck

"I am no expert, in fact I hate the word, I am just a person, a wandering poet, a rolling stone, a 1980's baby, born in a Baltimore home, in love with the music! If you want to call me something, call me "alive"... call me "the moment"... call me "you." Because, I think we are each other, we are all born with a purpose, with a passion squeezing that weird place right about our hearts... if you want to call me something, find a word for that, and call me by it."

Amy Houck is an online entrepreneur; she is the CEO and founder of 440 Artist Alignment, a frontier marketing company that specializes in artist development via social media. She comes from a background working as a marketing and design executive with Universal Music Group, Island Def Jam, Geffen, Motown and many other Indie labels. Her expertise lies in the areas of design, development, and branding.

In 2007, after graduating two Universities, Amy moved to LA and was hired at Universal Music Group. She was part of NetReach, the first online marketing dept. of its kind and a frontier company in social media development for music artists.

Amy marketed and branded a vast variety of clients, such as; The Dream,Mariah Carey, Rihanna, Duffy, Queen, LL Cool J, The Killers, The Lonely Island, Ludo, Ne-Yo, Kanye West, Common, LMFAO, Rascal Flatts, Taylor Swift and many more! Amy was also one of the designers responsible for branding and designing the Universal Music Group YouTube channel, which was the first channel on all of YouTube to get 1 billion views, and 1 million subscribers.

In 2009, she resigned and formed her own successful artist promotion company 440 Artist Alignment. In 2011, she wrote her first book, "Social Media Marketing for Musicians." A top seller on Amazon.

Her specialties include branding, web-development, social media promotion, web design, and brand consultation.