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Andy White
Digital and Social Media Professional
Senior Social Media manager for Audi. Author. Film and Welles buff. Sometime golfer, sometime skier.
Featured in:
- Adweek: Audi Social Chief Talks Hashtags and the Power of Twitter
- Mashable: Why Top Brands Are Investing So Much Time In a Social Media Leaderboard
Audi-specific wins:
- Created Twitter's most successful campaign of all-time, #WantAnR8 (source: @joell, Twitter)
- Social Baker named Audi as the world's most engaging brand
- Audi USA named as the most engaging brand page on Facebook, worldwide, Visible Study, April 2011
- Audi "hijacked the social conversation" at Superbowl 2011, L2 Study
- The most influential automaker on Twitter, Klout report, 2011
- My twitter hashtag strategy for Audi named one of Mashable's 5 tenants in Proven Twitter Marketing Strategies
- Pioneered brand usage of Empire Avenue, article by Mashable
- Created Twitter's best performing Paid Accounts Campaign (PAC) ever: 20000 followers in 30 hours, 50-cent CPA, September 2011 (source: Twitter)
- Audi named one of 5 brands that are surprisingly successful on Facebook by Mashable
- 932% Twitter growth in 10 months
- Created Audi's 'Great Roads' and Audi Winter Ride foursquare campaigns