I develop brand propositions, marketing strategies and advertising campaigns based on sustainable, values based propositions and pro-social objectives.
I spent over 10 years working at leading ad agencies and brand consultancies advising clients on consumer engagement but became increasingly concerned about the impact of relentless consumption in a world of finite resources. So, in 2010 I set up HMKD to specialise in sustainability and now work with brands across all sectors to help them communicate their message to their customers in an engaging, compelling and responsible manner.
Sustainability is not just about the environment. It’s much more than that. It’s about being kinder, friendlier and simply more human. This includes green initiatives but also much wider challenges such as the need to redefine growth, prosperity and economics in a way that benefits more than just the privileged few. I believe that brands are amongst the most important influencers of human behaviour and have a huge responsibility to play a leading role in this area.
My clients are successful businesses who understand that making profits and ensuring a positive contribution to the world around them do not have to be mutually exclusive. Together we are neither idealists or dreamers, just human beings who care about the impact we make upon the world.
For more information visit www.hmkd.co or www.andywheatley.com
Follow me on twitter: @andy_wheatley
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