Antonio Monerris

I pioneered the introduction of account & brand planning in Spain. My passion is thinking about brand foundations and their communication and interaction with people. But mostly I'm interested in ideas, challenges, changes; great transformations affecting people, business and society I believe that an insightful thinking requires not only seeing what is obvious and objective, but also pay attention to meanings and implications that are not always apparent. I'm interested in the concepts, the ideas, the subtle differences, but mostly I'm interested in the emotions and beliefs that guide people.