A perpetually curious, customer-obsessed, data-driven marketer on a mission to understand how to provide the absolute best customer experience in a way that drives both loyalty and revenue. I'm not afraid of asking questions or challenging the status quo. I'm just as comfortable speaking the language of the technical leadership as I am challenging an executive leadership team to think differently.

I've led cross-functional teams. I've roadmapped and launched multi-million dollar products. I've helped businesses of all sizes develop growth strategies and better understand their customers.

Worked across sectors - Technology, Services (BFSI & FinTech), FMCG, Renewable Energy, Textiles and Government Ministries / councils.

I believe in aligning what I love and what I do. I've had the privilege of working for and learning from many great leaders. One thing I've learned has been the importance of empowering your people to find ways to bring their passion into their work. I'm a firm believer in the power of blue sky time and have empowered my people to identify projects they can work on that align with their interests.

I thrive in a fast-paced environment filled with curious people. I thrive in environments that understand the needs of the business but keep the customer at the heart of every decision made. I thrive in environments that encourage calculated risk-taking and embrace the learnings that can come from challenging the status quo.

International pedigree (lived & worked on 5 continents)

What I promise? Integrity | Commitment | Creativity | Social advancement | People development | Leadership

★ My Guiding Principles: Everything starts with data | Insights drive every decision | Objectives based on outcomes and not activities | Measure everything

★ My Leadership Approach: Open door | Avid listener | Success is only success when it is shared | Meetings need actions | Personal accountability

★ My Corporate Beliefs: People are the foundation for success | Brand and culture are indistinguishable | Alignment only comes through focusing on the customer

★ My Working Style: Collaborative | Attention to detail | Unique perspectives | Integrity | Pay it Forward | Politics belong in political office | Always learning | Agility

★ My Deliverables: Corporate strategy | C-level marketing | Investment optimisation | Technology enablement | Team working | Working as one company/function | Marketing attribution | Commercial value