Alexandre Scriabine

I'm currently part of the Digital Marketing & Media Strategy team at Electronic Arts' Headquarters, Calif., USA, where I run media strategy & media buys for franchises such as Star Wars™, Battlefield™, Titanfall™ & Dragon Age™. I contributed to developing the very first Performance Marketing / User Acquisition programs at EA with Moody Glasgow, starting with our portfolio of free-to-play and MMO games, which we extended to the entire portfolio of EA games shortly after and radically changing the way we bring games to players in the process.

Prior to that, I kickstarted in 2006 along with Cédric Page and other visionnaires and worked for 3 years at building the brand, foundations and partnerships of what today has become one of the most important eSports & gaming communities in France and Europe (Now part of Gameo Consulting). In 2008, I joined Cyanide Studio in Paris, France where I built a Marketing & Communications department and developed Cyanide's corporate image. In 2010, I moved to Vancouver, BC, Canada where I got to work with games industry veterans like Dan Irish and Jack Wall before being given the opportunity to join EA Canada and lead Need for Speed World's Global Marketing. There, I could assist to the western market's transition to "digital" from the core. A year later, I made the switch to Performance Marketing and moved to the US, still working for EA until today and loving it!

Besides career, I love Martial Arts and have been actively practicing English Boxing, French Boxing (Savate) and Wing Tsun Kung Fu for nearly 10 years. I'm fond of long road trips on my motorcycle. There has always been a pair of turntables everywhere I've lived in the past 15 years. I used to DJ semi-professionally in my teenage till mid-twenties.