Alexandre Scriabine

I'm currently part of the Digital Marketing & Media Strategy team at Electronic Arts' Headquarters, Calif., USA, where I run media strategy & media buys for franchises such as Star Wars™, Battlefield™, Titanfall™ or Dragon Age™. I contributed to developing the very first Performance Marketing / User Acquisition programs at EA with Moody Glasgow, starting with our portfolio of free-to-play and MMO games, latter extending to the entire EA portfolio of games shortly after.

Prior to that, I kickstarted in 2006 along with Cédric Page and other visionnaires and worked for 3 years at building the brand, foundations and partnerships of what today has become one of the most important eSports & gaming communities in France and Europe (Now part of Gameo Consulting). In 2008, I joined Cyanide Studio in Paris, France where I built a Marketing & Communications department and developed Cyanide's corporate image. In 2010, I moved to Vancouver, BC, Canada where I got to work with games industry veterans like Dan Irish and Jack Wall before being given the opportunity to join EA Canada and lead Need for Speed World's Global Marketing efforts. There, I could assist to the western market's free-to-play & digital boom from the core. A year later, I made the transition to Performance Marketing and moved to the US, still working for EA until today and loving it!

Besides career, I love Martial Arts and have been actively practicing English Boxing, French Boxing (Savate) and Wing Tsun Kung Fu throughout the past years. I'm fond of motorcycles and escape to Death Valley and farther several times a year. I can also add music and video games to my list of passions: there has always been a pair of turntables everywhere I've lived in the past 15 years. I used to DJ semi-professionally in my teenage till mid-twenties.