
I am the Founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands.
Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is the largest pure-play social media agency globally -- with over 150 employees and clients that include: Samsung, H&M, Starwood, General Motors, Microsoft, Gore-Tex, Clorox, Children's Place, Budweiser, Philips and T-Mobile.
In June 2011, I led Big Fuel to a successful acquisition by Publicis Groupe, one of the worlds largest advertising and media companies. Giving Big Fuel a global footprint and making it the most dominant social media agency worldwide.
In addition to being President of the Cannes Branded Content Jury, I am an advisor to several non-profit's, including: UJA Federation and Grameen America. I am also an active investor and advisor to several media and technology companies, including: Project Decor, Wendr, Promoboxx, Proclivity Media, Urban Interns, CMP.LY, Hyphen Lab, among others.
Prior to founding Big Fuel, I was a television producer -- creating and developing breakthrough entertainment programming for MTV, VH1, ABC, Showtime, Fox, USA, and more.
I was born in Israel, raised in LA and have lived all over the world. I'm a BU alum who loves music, movies, golf, travel and photography. I currently live in NYC with my beautiful wife Leigh and amazing daughter Evie.