Per Axbom is a designer, coach and visual explainer working out of Stockholm, Sweden. He has worked professionally with usability, accessibility and UX since the mid-nineties. His passion for interviews, sketches and prototypes allow him to understand vividly and explain comprehensibly. His passion for listening helps people get unstuck and move forward in work and life.

Over the years, Per has consulted for over 50 organizations, startups as well as leading international corporations. The past three years he has worked as the UX lead for Sweden’s national platform for online behavioral therapy.

Regularly contributing to the UX community through blog posts and podcasts, Per is very keen on promoting the concept of design ethics and is working on a book to help designers embrace ethics thinking.