I am an eleventh generation Israeli who was born in Jerusalem.

My grandfather, Isaac, fought in the Palmach elite underground fighting force in order to return the Old City of Jerusalem to Jewish hands and I grew up on his stories. My second grandfather, Ezra, led the illegal emigration from Iraq to Israel. My grandmother was a proud Zionist who moved to Israel alone at the age of eighteen from Turkey and together they lived in Katamon, Jerusalem.

My father is a tour guide and thanks to him I learned about the lesser-known places in our land. From when I was a child I would join his tours and learn Biblical and Talmudic stories, about the wars and love of the land. After my army service I toured South America for a year, saw the Jewish people living in the Diaspora and understood that Israel is in the heart of every Jew. As a result, it became my dream to bring Jews from the Diaspora to the Promised Land.

Today, sixteen years later, I have the honor of leading family tours in Israel, inspiring them to fall in love with the land, getting them excited about us being a part of it, teaching history, Bible and national greatness in a way that is suitable for every age group. I tailor-make every trip according to the ages of the family members, their interests and requests.

I invite you to embark on the adventures of the past, present and future of our land.