Ayelet Baron

As a Futurist, Ayelet Baron combines lessons learned from more than a decade as a high-tech industry executive with her roots as a researcher, change catalyst and global leader. This rare blend of expertise enables her to assess and advise individuals and organizations that seek to embrace new ways of running a business from innovation to results. As a futurist at Simplifying Work, she is building a diagnostic tool to assess whether an organization has industrial or 21st century practices to help leaders transform and build healthy and resilient organizations.

Ayelet speaks on the future of work and how to integrate technology solutions (like social media, Enterprise 2.0 and knowledge sharing) into organizations. Most recently, she spoke at SxSW and client's executive team off-sites.

Prior to Simplifying Work, Ayelet was the Chief Strategist, Cisco Canada and helped position Canada as the second largest revenue generating country for Cisco at $1.9B. She was also on the executive team of Cisco’s Emerging Markets (covering Africa, Middle East, Latin America, CEE, Russia/CIS) and was the chief strategist for Cisco's $2B global mobile business. As a Cisco Leadership Fellow, she worked with 21 of the largest NGOs and developed a social networking handbook for social good and ICT for Healthcare initiatives.

Ayelet was a strategy and change management consultant prior to Cisco. She launched her career working for one of Canada's leading market research companies and was a pollster for The Globe and Mail.