Ayelet Baron

Ayelet Baron helps organizations thrive in the 21st century through her writing, speaking and life’s work. An early technology adopter, she was using Flipboard when most people were discovering Facebook. She is a global executive who speaks, writes and consults on ways to ignite people and organizations to gain a 21st century edge (or to find purpose and possibilities in their work-life.) She is CEO of her second company, Simplifying Work. While her writing has been published in numerous books, she is currently authoring her first book. She blogs for the Huffington Post and Itbusiness.ca

A “make-it-happen” trend- spotter, Ayelet is known for her unique blend of intelligence, insight, humor and finesse. She has an impressive track record for scaling organizations, identifying new markets, leading virtual teams, improving customer relationships, fueling innovation and surpassing performance targets. Ayelet has been working online since the late 80s and was among the first systems operators for CompuServe in the early 90s. She also launched the first internal online community at Cisco in 1999.

Today Ayelet is at the forefront of fixing what’s broken in business. At Simplifying Work, she is focused on pioneering more people-centered ways to work that leverage new tools to connect, collaborate and innovate. Using design thinking and value driven business principles, Ayelet helps leadership teams build connected business networks and thriving organizations. She currently serves as an adjunct leadership team member in Genentech’s innovation management for the Clinical Operations Product Development organization.

For more than a decade, Ayelet climbed the corporate ladder at tech giant, Cisco Systems. Prior to launching Simplifying Work, she was the chief strategy officer for Cisco Canada. Her leadership propelled Canada from the sixth to the second largest revenue generating country for Cisco at nearly $2B. During her Cisco tenure she worked in Emerging Markets and IT, masterminding global sales, mobile health, organizational transformation, web enablement and go-to-market strategies. Earlier in her career she directed change initiatives for Fortune 500 companies, launched a market research company and conducted public opinion polls for The Globe and Mail.