Hi, I’m Bala — a digital leader shaping the future of luxury beauty online.

I currently lead digital marketing and eCommerce for L’Oréal Luxe across Latin America. Before L’Oréal, I held roles at Amazon and IBM, building my foundation in scaling digital businesses, high-performance teams, and customer-first innovation.

I’ve scaled eCommerce businesses from $10M to $75M, led teams of 10 to 50+, and thrive where strategy meets execution.

Outside of work, you’ll find me traveling, diving into music, or deep in the world of The Last of Us — and yes, I still follow cricket.

Let’s connect.