Beki Winchel

I'm a social media PR professional, freelance writer, and all around firecracker. I love learning how people think and what motivates them. I tell people's stories and build their brands. I'm passionate about technology, social media, pop culture phenomenon, innovation, advocacy and a whole lot more.

I'm a digital media manager at PilmerPR and co-author of The SMC Matrix, books that bridge the gap between strategic communications and digital media. The new consumer audience has changed dramatically over the past several years, and we're highlighting brands who are getting it--so that you can get it, too.