I'm a social media PR professional, freelance writer, and all around firecracker. I love learning how people think and what motivates them. I tell people's stories and build their brands. I'm passionate about technology, social media, innovation, advocacy and a whole lot more.

I'm currently working with a communications professor at BYU on the SMC Matrix, a book that bridges the gap between strategic communications and digital media. The new consumer audience has changed dramatically over the past several years, and this is a book that not only dives into the hearts and minds of consumers, but also highlights brands who are getting it--so that you can get it, too.

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