Beki Winchel

I'm a PR Daily co-editor, social media PR professional, and all around firecracker. I love learning how people think and what motivates them. Scanning the news and watching trends emerge is one of the more fascinating things I do. I'm passionate about technology, social media, pop culture phenomenon, innovation, advocacy and a whole lot more.

I'm also co-author of the The SMC Matrix (publish date TBD), which bridges the gap between strategic communications and digital media. I also co-host #NostalgiaChat every Sunday evening on Twitter, co-commentate on TV shows and movies with my roommate, and co-habitate my sanity with about 3,758 other ideas.