Beki Winchel

I'm a social media PR professional, freelance writer, and all around firecracker. I love learning how people think and what motivates them. I tell people's stories and build their brands. I'm passionate about technology, social media, pop culture phenomenon, innovation, advocacy and a whole lot more.

I'm co-author of The SMC Matrix, books that bridge the gap between strategic communications and digital media. The new consumer audience has changed dramatically over the past several years, and we're highlighting brands who are getting it--so that you can get it, too. Our first will be completed December 2013 (publishing TBA) and we're hoping to finish the second extended version in Spring 2014.

I also might be crafting some presentations about Harry Potter, Twilight, Hunger Games...and the social media business lessons you can learn from witches, wizards, vampires and the girl who was on fire.

What can I say? I'm a geek like that.