BEN C. ROTH
CEO and Founder in New York
I founded Original Syndicate because nobody in creative technology was willing to own the full lifecycle — from strategic design through integration through long-term performance. We think like a consultancy, build like a systems integrator, and stay to make sure it all works. Our clients include Fortune enterprises, global brands, and institutions who need communication infrastructure that performs, not just exists. Before OGS, I spent two decades leading creative at MKTG/Dentsu, GPJ, Publicis, and Jack Morton — directing global programs for brands like IBM across 170+ countries. Yale School of Management. Drexel University.