Lorenzo Bennassar
Creative consultant / Brand communication R&D / m. +34 662 320 350
Twenty years ago I started working in the creative department of some of the greatest advertising agencies like Chiat/Day NY, Ogilvy NY, Ogilvy Milan, DDB Chile, Saatchi Spain or McCann Erickson Spain, close to some incredible professionals like Richard Avedon, Annie Leibovitz, David Fincher, Bill Hamilton, Nick Cohen, Alan Platt, Gordon Bowen, Parry Merkley, Lois Greenfield, Francois Zille, Paul Arden, etc. Just ten years ago, I iniciated a more multidisciplinary intense creative process teaming up with professionals like architect Guillermo Vazquez Consuegra, photographer Hans Gissinger, pastry artist Christian Escribá, theme architect Bico Bermudez, bullfighter Javier Conde... always with one thing in mind: Research and Develope new ways to build strong brands now that convencional communication doesn´t do the job as well as it use to.