Rob Bertholf is a marketer & technologist with 20 years of experience. As a technologist, Rob has architected and developed applications for the Pentagon, Fortune 100 companies, filed a patent (US20060294199) on one of the first Content Management Systems (WebOS) and has since invented a hyper-contextual community platform. As an organic acquisition focused marketer, early social media adopter twitter.com/Rob is #1 ranked in Google for "Search Engine Optimization Expert",and developed a content framework which maps visitor stage & intent into actionable tactics. Rob is a frequent lecturer for corporate and academic institutions.