Betsey Dalbeck

Recognizing the unique challenges and goals of CEOs and business owners seeking to become innovative industry trailblazers, I founded FRESH TRACKS, INC. management consulting and executive coaching firm in 1999. 

Before founding Fresh Tracks, I achieved trailblazer status in strategic marketing by leading powerful change at some of the world’s most respected brand-building firms: Hill Holliday, J. Walter Thompson and DDB Needham. Because of my success, I was asked to consult for my peers. I soon realized that few consultants and coaches fully appreciated the concepts and tools leaders need to innovate successfully. I chose to build Fresh Tracks into an industry innovator’s "advisor of choice" for strategic planning, change leadership, cultural transformation, and personal leadership transformation. My mission: coach leaders to become innovative trailblazers who people WANT to actively follow.