Bill Wetherell

San Francisco Bay Area

I head up UX design at FutureAdvisor (a BlackRock company. Previously I lead UX Design for Hightail, and before that at AOL where my team created Alto (see story here). In past lives I've led design teams at TechTV, the Walt Disney Internet Group, and Infoseek. And way before all that, I studied film at San Francisco State University - which is why I often talk in film metaphors and love disaster movies. :)