Björn Jeffery

I'm a blend of nationalities - 50% English, 25% Norwegian and 25% Swedish. I live in San Francisco and work at a big media company called Bonnier. I like doing the things that aren't perceived as regular media. Like now, when I run a game studio called Toca Boca which makes digital toys for kids. Great fun.

Prior to this, I used to work at Bonnier R&D as the Director of Future Media & Technology. Before that I founded a web agency called Good Old. And somewhere in the middle I started a fashion blog called Manolo.se (which we sold), a music blog called Discobelle.net and a mock-blog called Being Tyler Brûlé. If you've read them, I salute you.