Bob Jacobs

As an Emmy, Webby and Shorty award-winning strategic communicator, Bob is a recognized leader in social media engagement, digital content development, television and radio programming, and crisis communications.

He is a senior NASA spokesperson who serves as a Deputy Associate Administrator for the Office of Communications, responsible for leading many of the agency's outreach activities.

Bob was responsible for the launch and still directs the agency's social media initiatives, and he is responsible for NASA's popular Internet homepage NASA.gov and NASA Television. His innovative work continues to incorporate emerging technologies into the agency's communications efforts..

He has earned four NASA medals for exceptional achievement, exceptional service, and outstanding leadership, and is known as a collaborative team player. His creative communications approach led to the development of the Internet-based Third Rock Radio station and the highly-popular Angry Birds Space mobile gaming platform.

Bob developed, co-authored and edited books, including "Hubble: A Journey through Space and Time" and "Apollo: Through the Eyes of the Astronauts." He has directed and produced countless video and multimedia projects.

A Nashville native, he earned a bachelor's degree from Middle Tennessee State University and a master's degree from Seton Hall University.