B.J. Mendelson is a humorist, speaker, and social critic. He has contributed to The Huffington Post, CNN, MTV's O Music Awards, Mashable, Forbes, the Eisner-nominated ComicsAlliance, The Wall Street Journal, and many other national outlets.

In the Fall of 2001, he started a business at the age of eighteen, operating it out of his dorm room at Alfred State College. The business was called, "Earth's Temporary Solution" and was a live entertainment business that booked concerts across the East Coast.

In February of 2003, B.J.'s "Universal Break-up Card" was featured on BoingBoing, Fark, GorillaMask, College Humor, and many other websites. This would be the first of a long string of humor columns for him to "go viral". B.J. would later use those sites, and others to make other pieces of content spread including a video starring his cat, Molly, who appeared in the CNN/YouTube 2007 Presidential debate coverage, the popular college game Humans Vs. Zombies, and a site making fun of his classmates in high school.

In 2006, after a few years of getting emails asking B.J. how to make stuff "go viral", he started working for other people to help them do the same. One of which included a show angling for syndication on ABC where B.J. designed a contest and campaign that successfully got the show into 40 million homes. He also designed and operated a tour for a not-for-profit, which continues to operate to this day, that has raised over a million dollars for the organization.

B.J. Mendelson has been quoted and featured in Newsweek, The New York Times, The Los Angeles Times, Psychology Today, Smart Money Magazine, and he has appeared on CNN, CNBC, Yahoo! News, the CBC, and many other media outlets.

His first book, Social Media Is Bullshit was published by St. Martin's Press on September 4th, 2012. He's currently working on a new book with an even funnier title