Brant Cooper

Common wisdom is that startup success is dependent upon execution. But anyone can "execute". What are you executing on? Startups are about learning.

This is the primary theme of my book, 
The Entrepreneur's Guide to Customer Development.

I am quite fortunate to travel the world speaking about
entrepreneurship and consulting with young companies. There's no better group to work with than 
passionate and optimistic entrepreneurs. 

I am also a happy Papa, loyal brother, and 
appreciative son. I play a little guitar and
sing loudly in the car. I strive to enjoy 
life and not take myself too seriously.