Brian Witlin

Brian Witlin is a serial entrepreneur who is the CEO and Founder of ShopWell, the first truly personalized nutrition resource.  He also holds EIR (Entrepreneur in Residence) positions at IDEO and StartX, a Lecturer position at Stanford University's Hasso Platner Institute of Design, and serves as a startup mentor for 500 Startups seed venture fund, Insidr, DiamondMMA, and IDEO's Entrepreneurship Initiative.  Previously, Brian co-founded Golaces, LLC, a product company acquired by a publicly traded footwear company and also co-founded LeverWorks, a software development consultancy acquired by LEO Media (now Quasar Strategies). Brian holds a M.S. in Engineering and Design from Stanford University and a B.S. in Business and Economics from Lehigh University. Brian is a classically trained artist/draftsman, an aspiring mixed martial artist, and has a love for his hometown Chicago-style hotdogs and deep-dish pizza.