Brian Witlin is a serial entrepreneur and design leader who has co-founded and led three companies to successful acquisitions. Brian currently heads all mobile and platform expansion initiatives at Yummly, the fastest growing digital foodtech startup.
Prior to his tenure at Yummly, Brian served as the CEO and Founder of ShopWell, the first truly personalized nutrition resource on the iPhone and web (acquired by HarvestMark).
Brian holds a Lecturer position at Stanford University's Hasso Platner Institute of Design, serves as a startup mentor at 500 Startups and works with a portfolio of startups including Directly, Zeel, DiamondMMA, and IDEO's Entrepreneurship Initiative. He has also formerly held EIR (Entrepreneur in Residence) positions at IDEO and StartX. He writes on the subject of entrepreneurship and statups on his blog DesignDoing and guest writes on occasion on VentureBeat.
Previously, Brian co-founded Golaces, LLC, a product company (acquired by a publicly traded footwear company) and LeverWorks, a software development consultancy (acquired by LEO Media - now Quasar Strategies).
Brian holds a M.S. in Engineering and Design from Stanford University and a B.S. in Business and Economics from Lehigh University. He is a classically trained artist/draftsman, an aspiring mixed martial artist, and has a love for his hometown Chicago-style hotdogs and deep-dish pizza.
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